WilsonX Ad Campaign

Wilson X is a new high-tech football released by Wilson. The football houses many internal sensors and communicates wirelessly to a smartphone app via Bluetooth. The football tracks spiral rate and efficiency, throw distance, speed and catch/drop rates. The app tracks all the data and rates each player on a global scale. It also offers games for players to compete in with their friends. The campaign was built around this idea of connectivity and competition promoted by the global ranking system built into the app.